Privacy Policy

Last updated: November 10, 2026

SAWA is a content and digital marketing agency. This policy explains what data we collect when you visit our website, when you are our client and use the client portal, or when you grant us access to your Meta accounts (Facebook, Instagram, WhatsApp and Ads) — how we use and protect it, and how to request its deletion.

What we collect

• Website visitors: if you fill in the contact form, your name, phone, email, business name and message. We also record general visit statistics (page, referrer, device type, country) with a random session ID stored in your browser — no third-party advertising cookies, and IP addresses are not stored as-is.
• Clients: contact details, brand files (logo, colours, assets), the content plan, approvals and comments, messages, photos and links sent through the client chat, and invoices and payments.
• From Meta, only with your permission: when you add us as a partner in Meta Business, we read your Facebook Page and Instagram business account information (name, username, follower count), your posts and their aggregated insights (reach, views, likes, comments, saves, shares), and your ad campaign performance (spend and results). We use WhatsApp Business to send you approval and reminder messages and to receive your replies. We do not access your followers' personal accounts; the insights we read are aggregated.

How we use it

• To deliver our services: prepare content, collect your approval, and publish to your Page and account only after you approve.
• Reporting and analysis: account and ad performance, account health and content ideas — including analysis generated by AI on our behalf.
• To communicate with you: WhatsApp messages about approvals, schedules and invoices, and answers to your questions.
• We do not sell your data, and we do not use or share Meta Platform Data for advertising to anyone else.

Who we share it with

Only with service providers that run the service on our behalf, to the extent needed: hosting (Vercel), database and file storage (Neon, Frankfurt, EU), AI analysis (Anthropic), and Meta itself when we use its tools. We disclose data when formally required by law.

Retention

Client data is kept while we work together and deleted within 30 days of a deletion request (or of the end of our engagement, if you ask). Meta data stops syncing as soon as you remove our access and is deleted within 30 days of your request. Raw visit statistics are summarised and deleted periodically. Invoices and payment records are kept as long as the law requires.

Security

All traffic is encrypted (HTTPS). Each team member only sees what their role allows, enforced by the database itself. Client portal links are secret, stored hashed, and can be revoked in one click. Files are private: every file link is signed and expires.

Your rights

You can ask for a copy of your data, its correction or deletion, or remove our access to your accounts at any time. See the data deletion instructions.

Children

Our services are for businesses and are not directed at anyone under 16.

Contact

• WhatsApp: +96181742080
• Contact form: sawa.team/#contact